I guess everyone who has ever sold a piece of real estate has considered trying to sell it themselves, i.e. without hiring an agent. There are quite a few venues that cater to FSBO's (For Sale by Owner), most of which have a Rush Limbaugh like tone regarding how badly the innocent home seller is taken to the cleaners by the do-nothing, grasping, real estate agents and extolling the virtues and ease of selling property without an agent.
So the sellers who fall for this line of thinking pay hundreds of dollars for low circulation publications and do-nothing web-sites so that they can get calls from unqualified buyers, waste their time showing their homes to would-be buyers who either have no intention of buying or no ability to buy. Sometimes they get as far as a contract contingent on the moon and stars, which removes their property from the market until the agreement falls apart.
Of course, not every FSBO experience is like the above, but many of them are and the above is the tone that these FSBO ad rags use to get their customers. For the records here are points to consider before you launch into selling your home unassisted:
1. Many FSBO's who actually sell their homes are successful only because they sell it for less than market value.
2. Some FSBO's run afoul of the various disclosure, fair-housing, and other regulatory requirements because they don't know about them or don't they think they apply. Unfortunately, these laws apply to all sellers and have significant penalties for those who do not abide by them.
3. Only about 15% of FSBO's actually sell their property. The rest simply waste time and money before listing with an agent.
4. Agents make their livings by knowing their jobs, knowing the laws, being part of a large network of professionals, and being familiar with a large number of local properties, not just one.
5. The logic is really simple. Would you write your own insurance policy, your own will, defend yourself in court, perform you own root canal therapy, replace your own transmission, and on and on? Probably not. Why?? = Because you don't know how. Same thing with selling property.
Administering the purchase and sale of real estate is a big job with lots of steps, rules, conditions, and problems. In the end, it's worth every penny you pay to hire a knowledgeable agent to help out.